Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Learn how to refine your idea, choose a publishing model, and research, write, publish, and promote a book that matters. Includes advice on how to collect and write case studies, plan your book as a project, structure compelling chapters, and launch your book to maximize your sales, revenue, and influence. Features writing and publishing secrets from some of the world’s most successful business authors.
